Professor and Digital Media Expert Featured on Good Morning America
Wednesday, January 15, 2025
Seton Hall’s Jess Rauchberg brings expertise on digital cultures to national media spotlight, including recent appearances on Good Morning America, plus in The New York Times and Rolling Stone Magazine.
Assistant Professor Jess Rauchberg, Ph.D., a leading expert on digital cultures and the creator economy, recently appeared on Good Morning America (GMA) to discuss generative AI and its impact on content creators. The segment centered on a group who has taken a stand against artificial intelligence with the “Keep it Real” campaign in hopes of protecting their businesses. Launched by media company Raptive, this campaign is designed to educate audiences about the impact of generative artificial intelligence (AI) on the creator economy.
“[AI has changed] the idea of authorship and authenticity and credibility,” said Rauchberg in the broadcast. “Now creators are having to figure out how to respond to a rapidly changing platform environment where their intellectual property may or may not be seen as theirs.”
Rauchberg went on to explain that companies are marketing AI tools to creators as a way to lessen some of those disparities between the bigger creators with more money and the smaller creators, who might not always have monetization behind their labor. “But creators don’t necessarily see it that way,” she added.
Rauchberg teaches undergraduate and graduate courses on identity, technology, media and contemporary culture in Seton Hall’s College of Human Development, Culture, and Media. Her writing and service has been recognized by the National Communication Association, the International Communication Association, Console-ing Passions and other leading professional organizations in communication and media studies. She is a founding member of the Content Creator Scholars Network and a global member of the TikTok Cultures Research Network. In 2023, she partnered with Microsoft Research New England to co-facilitate a workshop on generative artificial intelligence and the creator economy.
She has recently been quoted in other high-level media outlets, including The New York Times on the “yapping” trend on TikTok, Rolling Stone magazine on how ‘snark’ subreddits have taken over family vlogging, Fast Company on the struggles of recently launched Twitter rivals and Vox.com on Gen Alpha’s relationship with technology.
Regarding her GMA appearance, she said, “As a public-facing scholar, connecting with non-academic audiences on digital culture and the influencer industry is so important to me.”
Watch the full GMA segment here.
Categories: Alumni, Arts and Culture, Nation and World
