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Stillman School of Business

Success Stories

Success Stories
planet honda 

Planet Honda

  • Challenge - Improve TV ads and determine what resonates
  • Insights - TV ads were memorable, but too loud and too much content
  • Recommendations - Keep ad themes, but modify tone and improve focus
  • Results - New ads rated as 'significantly improved' which strengthened likelihood of visiting dealership
Hackensack Medical University Center

Hackensack University Medical Center

  • Challenge – Improve 4 gift stores’ business with 8,000+ employees
  • Insights – Uncovered communication ‘disconnect’ with hospital employees
  • Recommendations – Needs assessment and customer loyalty program
  • Results – Logo merchandise for employees to encourage pride and regular intranet communications about store specials
Stony's Restaurant

Stony's Restaurant

  • Challenge - Attract more Seton Hall students to South Orange eatery
  • Insights - Need alternative ways to reach student demographic
  • Recommendations - Facebook, curbside service and special promo nights
  • Results - Created 'Seton Hall Night'. Sales doubled. 25% increase overall. New Facebook page generated > 2,000 fans in 3 months
 

J. Bullivant Urban Survival Gear

  • Challenge – Understanding preferences on a new ‘survival’ backpack
  • Insights – Identified key drivers of interest and style preferences
  • Recommendations – Emphasize backup power and customization
  • Results – Development of a product line extension and design modifications to enhance customer appeal

MRC Honors RE-HERO-ED Cofounder

Tobias von Rohr, RE-HERO-ED cofounder, is named a Seton Hall University Market Research Center "Business Partner of the Year" at the 2017 Pair Up with the Pirates awards reception. Von Rohr and MBA student Sarah Solomon discuss the success of the project, which explored consumer awareness and social media advertising.

MRC Honors Goya Sr. Marketing Reps

Goya Foods' Alvaro Serrano and Lew Brosowsky, senior marketing representatives, are named Seton Hall University Market Research Center "Business Partners of the Year" at the 2017 Pair Up with the Pirates awards reception. Serrano, Brosowsky and student Jeremy DeJesus ’17 discuss the success of the project, which explored introducing Goya’s juices and nectars to a new target market.

MRC Honors Maplecrest's Jen Miller

Jen Miller, head of marketing at Maplecrest Ford Lincoln, is named a Seton Hall University Market Research Center "Business Partner of the Year" at the 2017 Pair Up with the Pirates awards reception. Miller and student Joshua Caruso ‘16 discuss the success of the project, which explored improvements to the website.

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