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Strategic Communications and Brand

Strategic Communications and Brand

The strategic communication and brand department conceives, designs and creates printed and digital communications that stand out in a crowded marketplace. We collaborate with campus partners to produce university branded magazines, newsletters, digital assets, ads and more — from the initial concept through to the final product.

Project Planning Guide

Requests for new or updated print or digital pieces are initiated using the Project Planning Guide (PPG). This information will help our design team create effective creative concepts that meet communication goals. Upon submission, both the design and marketing teams will be notified of your request.

After submitting the PPG:

  • Arrange a planning meeting between the strategic communications and brand department and your school/department/program.

  • Summarize the agreements and direction from the meeting in writing and share with brand department via email.

Print and Digital Advertising Requests

Advertising of Seton Hall schools, colleges and programs is developed in coordination with our marketing team. Seton Hall ads are often based on templates that align with the look and feel of our visual brand. We work to incorporate consistent type and design elements that help create a unified look for the University.

Use the forms below to initiate your request. Upon submission, both the design and marketing teams will be notified of your request.

View the Ad Request Planner

View the Online Ad Planner

How we work

With expertise in the Seton Hall brand and proven best practices for telling the University’s story, the Strategic Communication and Brand team is your primary partner and expert resource—uniquely equipped to create on-brand content, imagery, design and experiences that help you achieve your goals with impact and consistency.

Brand Management
  • Oversee the University brand, ensuring communications reflect our shared values and vision.
  • Uphold graphic standards, including the use of logos and digital assets on public-facing materials.

Design
  • Provide graphic design expertise
  • Provide art direction for photography, digital and environmental design
  • Recommend freelance designers, as needed

Editorial
  • Provide writing and editing support for select projects
  • Recommend freelance writers, as needed
  • Maintain University style

Printing and Production

Identify cost savings through:

  • Careful selection of paper type and printing methods
  • Effective bidding of projects to select vendors
  • Perform color checks on proofs and inspect quality of final materials
  • Coordinate with printers and mail houses on the mailing of materials
  • Ensure adherence to current postal regulations and standards

What We Do

We offer a variety of services that show Seton Hall to its best advantage in order to enhance its reputation and support its mission.

Your Role

Project Sponsor

A “project sponsor” (a member of a department) is responsible for the following: 

  • If you have a Marketing and Communications Manager: connect with them first to review project needs.  
  • If you don’t have a Marketing Manager: Schedule meeting with the strategic communications and brand department / web teams (at same time, if possible) to review project. 

Marketing and Communications Manager

A Marketing and Communications Manager (someone within the Division of University Relations who is assigned to a specific school/college/department) is responsible for the following:

  • Schedule meeting with the brand department / web teams (at same time, if possible) to review project; include campus partner if possible
  • Fill out a Project Planning Guide (PPG), supplying a creative brief (page 3 of PPG), indicating budget and distribution information
    • Whenever possible, supply sample projects(s) for comparison (paper, color, look, etc)
    • Work with campus partner to secure copy for the project, keeping within recommended word count maximums
    • See template section for word count guidelines
  • Review layouts, then provide feedback and direction, as well as any copy edits, both before and after campus partner has reviewed
  • Review paper selection (with paper samples, if necessary) and ink choices, and sign off on them
  • Review print estimate with campus partner and get approval
  • Show materials (as needed) to executive management within the sponsoring department for review and approval 
  • Select audience and create mailing list 
  • Contact and work with selected mailing house for mailing
  • Ensure that enough money for for postage is in the appropriate postal account 
  • Review final version of work with campus partner and obtain signoff
  • If necessary, review invoices and IDT with campus partner

Timeframes for Publications Projects
The average project time frame is 6-8 weeks. 

Postcard ≈ 5 to 6 weeks (schedule in additional mailing time)

Poster/Flyer ≈ 5 to 6 weeks

Invitation ≈ 6 to 8 weeks (schedule in additional mailing time)

Program ≈ 8 to 10 weeks (depending on complexity of event)

Folder (w/o inserts) ≈ 6 to 8 weeks (includes three weeks to print) 

Folder (w/ inserts) ≈ 8 to 10 weeks (includes three weeks to print)

Brochure/Viewbook (update) ≈ 8 to 10 weeks

Brochure/Viewbook (new/redesign) ≈ 3 to 4 months

Print Ad (newly designed or heavily updated) ≈ 4 weeks

Print Ad (minor edits) ≈ 2 weeks

Print Ad (resize) ≈ 1 week